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In-house Crafts

by a Plus Team

Fun times also fuel growth.

In the daily rhythm of client work and deadlines, it’s essential to carve out spaces where creativity can flow freely. So, we challenged our in-house designers with a special project: take a phrase or object as inspiration and create a poster through their unique artistic lens.

What began as a playful creative exercise soon evolved into a powerful reminder of how personal expression fuels professional excellence.

→ A creative journey where personal expression meets professional growth.

We've always believed that personal expression isn’t just about creative freedom – it’s a catalyst for professional development. When designers are encouraged to explore their unique voices, they cultivate stronger problem-solving skills, build confidence in their creative decisions, and gain a deeper understanding of their artistic strengths.

Image of a hand showing a poster
Image of a poster

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"My type is $ only" blends the boldness of pop art with the charm of kawaii and the edge of street art, creating a youthful, quirky, and lighthearted tone. Its exaggerated, bubbly typography and the expressive, cute faces and limbs on the coin and dollar bill add a sense of humor and whimsy.

The Impact of Kawaii

"My type is $ only" blends the boldness of pop art with the charm of kawaii and the edge of street art, creating a youthful, quirky, and lighthearted tone. Its exaggerated, bubbly typography and the expressive, cute faces and limbs on the coin and dollar bill add a sense of humor and whimsy.

Image of a hand showing a poster
01.

"My type"

Image with some posters Image of a hand showing a poster
Image of a poster

→ The Classics Are Classic

The take on "Make it bold or go home" draws from retro-futurism and pop art, with bright colors and graphic elements that capture the bold aesthetic of the 80s. The maximalist approach emphasizes confidence and vibrancy, demonstrating how a passion for design history can inform modern solutions.
Image of a poster

This minimalist, abstract, and surreal interpretation of “Je t´aime quand il pleut, tu es la nymphe de mes voeux” – “I love you when it rains, you’re the nymph of my desires” – uses flat colors and geometric shapes to convey emotion and movement with a poetic and introspective aesthetic. The artwork combines simplicity and emotional depth, making it both delicate and powerful in its restraint.

"Make it bold"
Image 1

Sofia Valdiviezo

"Roi"
Image 2

Jezel Flores

"Lucky vibes"
Image 3

Brenda Zavala

"Make it bold"

Image of a poster
Sofia Valdiviezo

"Roi"

Image of a poster
Jezel Flores

"Lucky vibes"

Image of a poster
Brenda Zavala
02.    

“Roi”

The beauty in abstraction

Image of a hand showing a poster
03

“Lucky vibes”

Trust the Basics

In "Lucky vibes: Good fortune always favors the brave," we see technical mastery of two crucial design elements: layout grid and typography. The use of calligraphic text presented in a deconstructed way, with letters dramatically cropped and arranged across a structured grid, creates an intriguing tension between organic script forms and the geometric framework. The result is modern and sophisticated. A strong command of these design basics can transform any project from simple communication into a refined brand experience.
These creative exercises do more than refresh our creative spirits – they serve as laboratories for developing new skills, techniques, and approaches that enrich our client work. When individual creativity thrives, everyone benefits: our designers, our studio, and, most importantly, our clients.
Want to join us on this creative journey? Follow us on social media for more insights into how we balance personal expression with professional growth!
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