An event tailored to generative AI.

Through its events, The Adobe Executive Program aims to create environments that inspire creativity and foster connections among Adobe partners and leaders from various industries. On this occasion, in the city of Antibes, France, the program was tasked with orchestrating an immersive evening showcasing Adobe Firefly as a groundbreaking tool for image creation through artificial intelligence. Our role was to develop a visual concept that allowed attendees to witness the remarkable capabilities of Adobe Firefly firsthand.

CHALLENGE

In Antibes, four resident artists, Tina Touli, Carina Lindmeier, Melanie Daveid, and Chantal Caduff, joined the event to develop customized illustrations using Adobe Firefly. Therefore, our task was to use the same technology to design a creative and inspiring atmosphere during the event.

An event to explore creativity, through the dazzling skills of Firefly.

SOLUTION

To meet this challenge, we drew inspiration from the richness and vibrancy of nature for the design of the visuals. Choosing vibrant colors and textures like mother-of-pearl, gold, porcelain, and faceted gems, we aimed to create a visual aspect that exceeded imagination. By doing so, we materialized Adobe Firefly's creative proposal and showcased its incredible capabilities.

Underwater creatures sparkling like precious jewels.

HOTEL DU CAP-EDEN-ROC ANTIBES

At the iconic Hotel du Cap-Eden-Roc, nestled along the stunning French Riviera, nature seamlessly merged with the digital art crafted by Adobe Firefly. The breathtaking backdrop of the Riviera provided the perfect canvas for our visually stunning event. With dreamlike video settings illuminating the venue, attendees were transported to a world where creativity knows no bounds.