CONCEPT · 3D MODELLING · ANIMATION · MULTIMEDIA CONTENT
Sun-soaked bloomed idea.
Last summer, Adobe was gearing up for an exciting event in Copenhagen and Stockholm to showcase Adobe Firefly, their cutting-edge AI content creation tool. They tasked us with creating a visual expression for these two events, highlighting Firefly's strengths under a vibrant summer theme.
THE GOAL WAS CLEAR:
craft an experience that was as fun as it was fresh and colorful, while also showcasing Adobe Firefly's impressive features.
True!
Without cocktails
there's no summer party!
After all, what's a summer party without cocktails?
There are many ways to experience summer, but any great summer soirée brings to mind golden sunshine, joyous outdoor playtime, the scent of sunscreen, the sweetness of watermelons and pineapples, and the fun of tiny umbrellas in cocktails. All painted with vibrant ruby reds, sunset oranges, and ocean blues.
Our creative team spearheaded the development of the entire visual aesthetic, crafting a cohesive look and feel that captured summer's effervescence. We leveraged the diversity of these iconic summer staples and reimagined them, seen through the lens of our digital genie: Adobe Firefly.
By collaborating with partner agencies, we produced various printed assets that brought the event to life, seamlessly blending digital innovation with tactile experiences.
The hit of summer!
The events were a huge success. Attendees flocked to the photo booth, where they could add Firefly-generated elements to their pictures. The venue buzzed with inspiration, featuring a “creative island” with speakers where attendees could either engage with the talks or simply enjoy the event, connecting with other creatives, listening to the DJ, and savoring their cocktails.
