BRAND CONCEPT · VISUAL SYSTEM · WEB DESIGN & DEVELOPMENT · APP DESIGN · UI DESIGN
Design to inspire locals.
Boomerang is a shopping platform that promotes local merchants and encourages people to buy from them. And they asked us to redesign the platform reflecting this mission.
To make this possible, we dove into the local culture of Quebec.
Design like a local
Since the essence of Boomerang is to fuel digital adoption from local merchants, we needed to integrate all its great tools into a very friendly platform—far from all those intimidating business tools.
With that in mind, we took inspiration from local landmarks, merchants and people, and integrated those elements into our design. Creating a familiar look for them that increased adoption among inhabitants.
Design like a local
All of this became elements for our iconography, our logo, and the fundamentals of our color palette.
c'est mieux.
Confiance
If you want to inspire locals, you need to use their local codes.
A welcoming brand voice.
Most e-commerce and business platforms tend to be cold and grave. We wanted to avoid being formal and boring, so we worked on having a close-to-the-people copywriting across all the elements from the platform.
The result: a brand-voice that inspires locals to buy from their local peers. As welcoming as the business owners themselves.
pour ma planète.
Everything in touch.
Our hyper-local visual identity coexisted within the Boomerang ecosystem. From the app, to the shopping site and even in merchants’ stores.
à ma zone.
Avant
Boomerang
Avec
Boomerang
