The restaking core infrastructure.

Kernel emerged from a powerful insight: the crypto economy’s potential is regularly held back by unnecessary complexity. To address this, they set out to create a sleek, user-friendly platform on the BNB Chain that empowers both investors and developers to take control of their crypto-economic journey. Tasked with crafting a brand that captures Kernel’s mission, amplifies its presence, and positions it as a pillar of blockchain innovation, our studio embraced the challenge.

— Built to empower,

designed to lead.

Humanizing blockchain.

When Kernel approached us, their ambition was undeniable: to simplify restaking while empowering users in a traditionally complex and intimidating space. But the challenge went beyond functionality—it was about breaking down emotional barriers. Blockchain often feels cold and impersonal, and our mission was to craft a brand that radiated approachability, trust, and inspiration for developers and investors alike.

Strategic foundations and design excellence.

Our strategy reimagined Kernel as the heartbeat of the BNB Chain’s restaking ecosystem, focusing on accessibility and innovation for developers and users. The word-mark logo became the centerpiece, designed with clean typography and modular elements to symbolize adaptability and connection. It visually captured Kernel’s role as the link between opportunity and growth.

To be the core restaking
platform on the BNB chain.

The broader visual system married simplicity with innovation: a grid-based design provided clarity, while soft gradients, abstract 3D shapes, and a calming palette of blues, whites, and pastel accents conveyed trust and optimism.

Messaging was woven into every design element, reinforcing Kernel’s approachable, forward-thinking identity. From UX flows to multimedia content, we created a cohesive narrative that positioned Kernel as a reliable and inspiring ally in the blockchain ecosystem.

Our work bridged innovation with usability, delivering an identity that empowered users, inspired confidence, and underscored Kernel’s ambition to lead the evolution of restaking infrastructure.

The branding and strategy we developed for Kernel, though remaining a proposal, reflect our ability to blend bold ideas with strategic precision. While our paths ultimately diverged, the work stands as a testament to our dedication to crafting impactful, human-centered solutions.