![Un studio en plus - design studio Paris](https://unstudioenplus.com/img/projects/bebag/header.jpg)
BRAND CONCEPT · PACKAGING · ILLUSTRATION · PHOTOSHOOT · WEB DESIGN & DEVELOPMENT
Time to reflect what’s truly essential
After seven years of being a part of Herlitz Group, be.bag was set up for reinvention. The goal: to become a trusted backpack for young people.
We worked side-by-side with the brand and—inspired by the much-beloved quote “What is essential is invisible to the eye”—we came up with a solution: the new identity should reflect what’s essential for the youth. By achieving this, we improved be.bag's presence in the market.
![Un studio en plus - design studio Paris](https://unstudioenplus.com/img/projects/bebag/pic2.jpg)
Bold. Expressive. Essential.
Our design process focused mainly on be.bag’s intention to inspire and connect with a younger audience. All through a simple message: be you.
Because regardless of what you’re passionate about or whatever you do: once you are true to your essence, everything will follow. So, you just do you and be.bag will go along with you.
![Un studio en plus - design studio Paris](https://unstudioenplus.com/old/assets/imgs/bebag/loc.png)
be creative, be
healthy, be sporty,
be connected.
An unapologetic identity
Once defined what we wanted to reflect, we picked up a bright color palette, a strong typeface, and an active lifestyle photography to design a youthful aesthetic.
Our mission: to fit be.bag’s consumers every day life and encourage them to achieve their crazy, awesome missions.
![](https://unstudioenplus.com/old/assets/imgs/bebag/g1798.png)
![](https://unstudioenplus.com/old/assets/imgs/bebag/g1830.png)
![](https://unstudioenplus.com/old/assets/imgs/bebag/g1814.png)
![](https://unstudioenplus.com/old/assets/imgs/bebag/UnStudioEnPlus_Be.bag4_Master.jpg)
![](https://unstudioenplus.com/old/assets/imgs/bebag/UnStudioEnPlus_Be.bag5_Master.jpg)
![](https://unstudioenplus.com/old/assets/imgs/bebag/UnStudioEnPlus_Be.bag10_Bag.gif)
![](https://unstudioenplus.com/old/assets/imgs/bebag/g496.png)
![](https://unstudioenplus.com/old/assets/imgs/bebag/UnStudioEnPlus_Be.bag11_Packaging.jpg)
A visible and active motto
We designed two variants of the be.bag motto to sign every brand communication:
· A white version. Used mostly over product photography.
· A dynamic color version. Where the logo changed its color to match the color of the backpack.
![](https://unstudioenplus.com/old/assets/imgs/bebag/UnStudioEnPlus_Be.bag13_SoMe.gif)
![](https://unstudioenplus.com/old/asset/imgs/mobs/Be.bag_bag_2.jpg)
![](https://unstudioenplus.com/old/assets/imgs/bebag/UnStudioEnPlus_Be.bag14_Web.jpg)
![](https://unstudioenplus.com/old/assets/imgs/bebag/UnStudioEnPlus_Be.bag15_SoMe.jpg)
![](https://unstudioenplus.com/old/assets/imgs/bebag/UnStudioEnPlus_Be.bag16_SoMe.jpg)
![](https://unstudioenplus.com/old/assets/imgs/bebag/UnStudioEnPlus_Be.bag17_SoMe.jpg)
![](https://unstudioenplus.com/old/assets/imgs/bebag/g1393.png)
be.yourself
be.big
![](https://unstudioenplus.com/old/assets/imgs/bebag/UnStudioEnPlus_Be.bag18_SoMe.jpg)
![](https://unstudioenplus.com/old/assets/imgs/bebag/g214.png)
essential
is inside
![](https://unstudioenplus.com/old/assets/imgs/bebag/UnStudioEnPlus_Be.bag19_Photo.jpg)